B2B social content tends to be, well, very B2B. OneDrive needed a pivot—fast. In just six weeks, we repositioned their social channels for a B2C audience, shifting the focus from product features to richer storytelling that people could actually see themselves in.

The centerpiece was "Save Yourself," a video series built around a feeling every OneDrive user knows too well: the low-grade panic of knowing you saved something, somewhere, but having absolutely no idea where. We called it "cloud anxiety," and it turned out to be deeply relatable. I wrote and co-art directed the holiday spots for the campaign—balancing the seasonal warmth with just enough chaos to keep it honest.