Ten years as an in-house copywriter at Nordstrom will teach you a thing or two about craft. I wrote across every format—print, digital, video, catalog—and it's where I truly came into my own as a writer.

Working that closely with a single brand for that long sharpens your instincts for tone, voice, and consistency in ways that agency life simply can't replicate. It's also where I learned that the best brand writing doesn't just inform—it reflects a feeling. Nordstrom had that feeling down to a science, and I was lucky to be part of it. (The discount didn't hurt either.)