Wine is a world of distinct stories, and I've been lucky to tell a few of them. My work spans multiple labels within the SMWE portfolio—14 Hands, Columbia Crest, Motto, and Intrinsic—each with its own voice, audience, and identity to craft.
For this project I jumped into the mind of the millennial man (not scary at all!) to write catchy copy that educated younger wine enthusiasts about basic wine appreciation and vocabulary. Take a look at Motto's 'Learn to Age' campaign.
Columbia Crest was the first winery to crowdsource a wine from vineyard to table through an interactive online community experience. These social assets were used to create excitement about the launch of the 2015 vintage.
14 Hands wanted to bring the beauty of Eastern Washington wine country to the audience at the Kentucky Derby—a tiny taste of the Horse Heaven Hills brought to Churchill Downs, where many had little exposure to Washington state wine. I wrote the script and we filmed with VR technology to showcase the incredible landscape.