As Southwest's agency of record, our work went well beyond copywriting—we concepted and executed full experiential activations, including the Southwest Food Tour, a 360-campaign that turned a single day into a culinary adventure.

Most airline campaigns sell destinations. This one sold the whole day. The goal was to raise awareness of Southwest's California routes in a way that felt local, not corporate—so instead of a traditional campaign, we created an experience worth talking about. Locals in San Diego, San Jose, and Burbank got the chance to hop between favorite neighborhood restaurants—all in one day. The kind of campaign that didn't just drive route awareness, it gave people a story to tell.